Which film franchise holds the record for the largest product placement deal in movie history, with Heineken reportedly paying $45 million for brand integration?

The relationship between major film productions and brand endorsements has evolved into a sophisticated marketing strategy in Hollywood. Product placements and celebrity endorsements can make or break a brand's visibility while providing crucial funding for big-budget productions. This trivia question explores one of the most financially significant brand partnerships in film history that changed how studios approach corporate sponsorship.

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