Which luxury brand created a controversial $3 million custom chandelier for the 2015 Broadway revival of 'Phantom of the Opera' that became a central marketing campaign for both the show and the brand?

The performing arts industry has a rich history of brand collaborations and product placements that have become iconic moments in theatrical productions. From branded props that became part of the storytelling to innovative marketing strategies that merged commerce with art, these collaborations have sometimes been controversial but often groundbreaking. Test your knowledge about some of the most famous (or infamous) product integrations that have appeared on prestigious stages around the world.

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Swarovski
Tiffany & Co.
Cartier
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