Which presidential campaign was the first to successfully leverage microtargeting using individual voter data analytics to tailor messages to specific demographic groups?

Throughout history, political campaigns have pioneered groundbreaking advertising techniques that later influenced commercial marketing. From the first televised debates to sophisticated digital microtargeting, political advertising has evolved dramatically. This poll tests your knowledge of significant innovations in political campaign advertising that changed how candidates connect with voters.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign