Which architectural marketing strategy first gained widespread adoption in the 1980s, fundamentally changing how architecture firms presented themselves to clients?

The architecture industry has evolved significantly in how firms market their services and establish their brand identity. From traditional word-of-mouth referrals to sophisticated digital strategies, architectural marketing has transformed over the decades. This trivia question focuses on a pivotal moment in architectural marketing history that changed how firms positioned themselves in the marketplace.

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Design portfolios featuring sustainability metrics and energy performance data
Brand positioning through signature design styles and visual identities
Virtual reality walkthroughs of proposed building designs
Social media campaigns showcasing behind-the-scenes design processes