Which candy brand saw a 65% sales increase after its iconic placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), establishing one of Hollywood's most successful retail endorsement deals?

Product placement in films and TV shows has become a sophisticated retail strategy worth billions annually. Major studios don't just randomly insert brands into scenes—they carefully negotiate partnerships that can dramatically impact a company's sales and public perception. This trivia question explores one of the most successful product placement deals in cinema history, which transformed a struggling candy brand into a household name.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses