Which luxury fashion brand originally started as a military supplier making waterproof trench coats for British soldiers during World War I before repositioning as a high-end fashion label?

Throughout military history, several companies have undergone dramatic transformations, pivoting from military production to civilian goods (or vice versa). This fascinating area of industrial evolution shows how brands can completely reposition themselves in response to global conflicts and changing market demands. Test your knowledge of these remarkable corporate transformations that shaped both military history and consumer products we know today.

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Burberry
Louis Vuitton
Gucci
Hermès