Which global brand first created a viral marketing campaign around India's Holi festival with their 'Color Run' events that spread to over 50 countries worldwide?

Cultural festivals provide unique marketing opportunities for brands to connect authentically with communities. One of the most visually striking celebrations worldwide is the Hindu festival of Holi, known as the 'Festival of Colors.' Over the years, various brands have created memorable marketing campaigns around this vibrant celebration. Test your knowledge about how a major global brand leveraged this cultural tradition in a groundbreaking campaign that received international recognition.

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• The Color Run (founded by Travis Snyder)
• Pantone Color Institute
• Nike's 'Color Dash'
• Unilever's Surf Excel

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