Which classic author's works experienced a 200% sales increase after Penguin Books launched their striking orange and white redesigned covers in 2010, creating a cohesive brand identity across their entire collection?

The publishing industry has seen numerous successful brand identity transformations that revitalized classic literary works for new generations. From redesigned book covers to innovative marketing campaigns, publishers have found ways to make timeless literature feel fresh and relevant. This trivia question explores one of the most successful literary rebranding efforts of the 21st century that dramatically increased sales and readership of a classic author's works.

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F. Scott Fitzgerald
Jane Austen
George Orwell
Ernest Hemingway