Which company pioneered the 'try before you buy' subscription box model in 2010, creating a new product discovery paradigm that led to hundreds of imitators across countless retail categories?

Subscription business models have transformed how we consume products and services across multiple industries. From media to software to physical goods, clever subscription approaches have disrupted traditional business models and created entirely new markets. This trivia question explores a groundbreaking subscription innovation that revolutionized how consumers discover and experience products.

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Birchbox
Dollar Shave Club
Blue Apron
StitchFix