Which company is credited with creating the first modern customer loyalty program in 1981, introducing the concept of 'frequent flyer miles' that revolutionized customer retention strategies?

Loyalty programs have revolutionized how businesses retain customers and reward repeat purchases. While today they seem ubiquitous across industries, the concept had to start somewhere. This trivia question explores the fascinating origin of modern customer loyalty programs and the groundbreaking company that first implemented what would become a retail revolution. Test your knowledge about this pivotal moment in retail innovation history!

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American Airlines (AAdvantage Program)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
Sears, Roebuck and Co. (Sears Points Program)