Which major film studio pioneered the first VR retail experience that allowed fans to virtually browse and purchase merchandise while exploring iconic movie sets?

The film and television industry has been embracing virtual reality technology to transform how content is marketed and experienced. Major studios are using VR for everything from promotional experiences to immersive extensions of their franchises. This poll tests your knowledge of how VR technology is being implemented in film and TV retail strategies and consumer engagement.

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Warner Bros. with their 'DC Universe: The Experience' VR retail platform launched in 2018
Disney with their 'Star Wars Galaxy's Edge: Marketplace' VR shopping experience
Universal Pictures with their 'Jurassic World: Evolution Store' VR retail environment
Paramount with their 'Mission Impossible: Gear Up' VR retail simulation