Which gaming company pioneered the concept of 'interactive zones' in their flagship stores where customers could play unreleased game demos in specialized environmental pods that simulated the game's setting?

In recent years, major gaming companies have revolutionized their retail approach by creating flagship stores that blur the line between shopping and interactive entertainment. These immersive retail environments have transformed how gamers experience brands in physical spaces, combining product showcases with virtual reality demos, esports viewing areas, and interactive game stations. Test your knowledge about this evolution in gaming retail innovation!

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Nintendo, with their 'Nintendo World' concept stores featuring temperature-controlled gameplay pods
Sony, with their 'PlayStation Worlds' stores featuring haptic feedback chairs and environmental effects
Microsoft, with their 'Xbox Arena' stores featuring multiplayer competition booths
Valve, with their 'Steam Chambers' featuring full-body tracking gameplay spaces