Which retail brand pioneered the '1% for the Planet' model, pledging to donate 1% of annual sales to environmental causes including wildlife conservation?

The retail landscape has seen numerous brands step up for wildlife conservation efforts. Many companies now integrate environmental responsibility into their brand identities, creating products that not only appeal to consumers but also contribute to protecting endangered species and habitats. This trivia question explores which major retail brand has pioneered the most significant contribution model for wildlife conservation through their product sales. Test your knowledge about the intersection of retail marketing, brand identity, and wildlife conservation!

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Patagonia
The North Face
REI
Columbia Sportswear