Which global beverage brand launched a limited-edition series that featured traditional Chinese paper-cutting art (Jianzhi) on its packaging to celebrate Lunar New Year traditions?

Product packaging is an important vehicle for preserving and celebrating cultural traditions. Many brands incorporate elements from their heritage to create authentic connections with consumers while educating them about cultural practices. This trivia question explores how one major company integrated a traditional art form into its product packaging, creating a global sensation while promoting cultural awareness.

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Coca-Cola
Pepsi
Starbucks
Heineken