Which streaming service first introduced the 'shop-the-show' feature that allowed viewers to purchase products seen in their original programming directly through their platform?

Streaming services have dramatically transformed how we consume entertainment, but they've also revolutionized retail branding strategies and merchandise sales. Major entertainment companies have leveraged their streaming platforms not just as content delivery systems but as powerful retail engines that drive consumer product purchases. Test your knowledge about how one particular streaming giant innovated the connection between content and commerce.

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Amazon Prime Video, which integrated with Amazon's existing e-commerce infrastructure in 2016
Netflix, which partnered with major retailers for its 'Netflix Shop' feature in 2018
Disney+, which launched its 'Disney Scene & Shop' feature alongside the platform in 2019
HBO Max, which created the 'HBO Collection' shoppable content feature in 2020