Which book launch included the signing of a legal 'secrecy agreement' by publishers and distributors, with books delivered to stores in sealed boxes that could only be opened at the exact release time?

The publishing world has seen some spectacular product launches that transformed not just literature but cultural history. From midnight release parties to marketing innovations that created unprecedented demand, book launches can teach us about product strategy, audience engagement, and building anticipation. Test your knowledge about some of the most successful book launch campaigns in recent decades!

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