Which astronomy product's 2019 marketing campaign featured real-time star notifications and was credited with increasing amateur astronomy participation by 37%?

In the competitive world of astronomy equipment and software, one innovative marketing campaign revolutionized how amateur astronomers engage with the night sky. This campaign not only increased product adoption but fundamentally changed how astronomy brands connect with their audience. Test your knowledge of this groundbreaking industry milestone!

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Celestron's 'Your Sky Tonight' mobile app campaign featuring personalized celestial event alerts based on user location
Orion Telescopes' 'Backyard Universe' campaign with AI-powered star identification and virtual community stargazing events
Meade Instruments' 'Beyond Earth' campaign featuring celebrity astronomers and exclusive planetary viewing guides
Sky-Watcher's 'Cosmic Connection' augmented reality campaign with interactive constellation exploration