Which unexpected brand collaboration generated over $1 billion in sales within its first year and is credited with pioneering the 'high-low' partnership model in retail?

Brand collaborations have become a pivotal strategy in modern marketing, allowing companies to reach new audiences, create buzz, and generate innovative products. From fashion houses teaming up with sports brands to luxury labels joining forces with fast food chains, these partnerships often create limited-edition products that become instant collector's items. Test your knowledge about one of the most unexpected and financially successful brand collaborations that shook the retail world and changed how companies approach cross-industry partnerships.

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H&M and Karl Lagerfeld (2004)
Apple and Nike with Nike+ (2006)
Target and Missoni (2011)
IKEA and Off-White (2019)