Which celebrity product launch broke e-commerce records in 2019 by selling out its entire inventory in just 90 seconds, crashing multiple retail websites in the process?

In the fast-paced world of pop culture, product launches can make or break a brand's relevance. The most successful launches combine hype, cultural timing, and innovative marketing strategies to create moments that transcend mere commerce and become cultural phenomena. Test your knowledge of iconic pop culture product launches that changed the game and captured the zeitgeist!

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Rihanna's Fenty Beauty Pro Filt'r Foundation (40 shades)
Kylie Jenner's collaboration with Balmain cosmetics collection
Travis Scott's McDonald's 'Cactus Jack' meal deal and merchandise
BTS's limited edition Samsung Galaxy S20+ smartphone and earbuds