Which company is credited with creating the first modern customer loyalty program in 1896, using copper tokens that could be redeemed for products?

Before digital rewards and smartphone apps, customer loyalty programs had humble beginnings that transformed retail marketing forever. These programs have evolved from simple stamp cards to sophisticated data-driven ecosystems that shape shopping behaviors worldwide. This trivia question explores the fascinating origins of customer loyalty schemes that billions of shoppers participate in today.

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• S&H Green Stamps (Sperry & Hutchinson)
• The Coca-Cola Company
• B.T. Babbitt Company (soap manufacturer)
• American Express

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