Which CEO famously shifted Nike's strategy to emphasize direct-to-consumer sales, reducing dependence on third-party retailers and launching the Nike Direct division?

The sports retail industry has seen dramatic changes over the years, with innovative CEOs leading transformative strategies that have reshaped how consumers purchase athletic gear and apparel. Test your knowledge about one of the most significant pivots in sports retail history that changed how we shop for athletic products today.

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Mark Parker
Phil Knight
John Donahoe
Trevor Edwards