Which presidential campaign first used data analytics to optimize their merchandise sales, resulting in their signature product generating over $40 million in revenue?

Presidential campaigns involve massive marketing operations that rival major corporations. Campaign merchandise isn't just about raising funds—it's about building brand identity and creating a tangible connection between candidates and voters. This trivia question explores how one presidential campaign revolutionized political merchandise strategy with a product that became an iconic symbol of their campaign.

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Obama 2012 (with their 'O' logo merchandise)
Trump 2016 (with MAGA hats)
Clinton 2016 (with 'I'm With Her' products)
Sanders 2016 (with 'Feel the Bern' merchandise)