Which dictionary brand launched the award-winning "Free the Word" marketing campaign that featured crowdsourced definitions and increased their market share by 40% in 2009?

Test your knowledge about one of the most innovative marketing campaigns in linguistics history! In 2009, a major dictionary brand completely reimagined how language resources connect with users through a groundbreaking campaign. This campaign not only boosted sales but fundamentally changed how dictionaries were perceived in the digital age, turning a traditional reference tool into a cultural touchpoint and demonstrating the power of innovative product positioning in the language industry.

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Oxford University Press with their "Living Dictionary" initiative
Collins Dictionary with their "Language Revolution" campaign
Merriam-Webster with their "Define Your World" program
Dictionary.com with their "Word Matters" movement