Which architecture firm was the first to launch a comprehensive cloud-based platform that allows clients to virtually experience and modify building designs in real-time, revolutionizing architectural branding?

In the world of architecture, branding has become increasingly important as firms seek to distinguish themselves in a competitive market. The integration of brand identity into architectural design has transformed how buildings are conceived, marketed, and experienced. This poll tests your knowledge about a significant innovation in architectural branding that has influenced how architecture firms position themselves globally.

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Gensler with their 'Design Pulse' platform (2017)
Foster + Partners with their 'Reality Canvas' system (2019)
BIG (Bjarke Ingels Group) with their 'BIG Vision' platform (2015)
Zaha Hadid Architects with their 'Parametric Reality' interface (2018)