Which major beauty retailer first launched an augmented reality virtual try-on experience in 2016 that allowed customers to test makeup products through their mobile devices?

The fashion and beauty retail landscape has been transformed by technological innovations that enhance the customer experience. One of the most significant advancements has been virtual try-on technology, which bridges the gap between online shopping convenience and the tactile experience of in-store shopping. This technology has been particularly embraced by celebrities and influencers, further cementing its place in pop culture. Test your knowledge about this game-changing retail technology!

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