Which pioneering architectural firm first integrated retail augmented reality into a major shopping center design, allowing customers to visualize furniture in empty spaces?

The intersection of architecture and retail has transformed dramatically with augmented reality technology. Modern architectural firms are now designing spaces with AR integration in mind, creating immersive shopping environments that blend physical structures with digital overlays. Test your knowledge about this fascinating evolution in retail architectural design!

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Foster + Partners with their 2018 Apple Store design framework
Gensler with their 2016 'Digital Mirror' concept for Westfield malls
Zaha Hadid Architects with their 2019 'Fluid Space' technology
SOM (Skidmore, Owings & Merrill) with their 2017 'Retail Horizon' platform