Which Broadway musical pioneered the 'character-based retail experience' concept by opening dedicated retail stores featuring immersive environments, exclusive merchandise, and character appearances?

Test your knowledge about one of the most innovative brand collaborations in performing arts history! In recent years, Broadway productions have transformed their marketing strategies, creating unique partnerships that extend beyond traditional theater promotion. This particular collaboration changed how performing arts productions approach merchandising, audience engagement, and brand positioning in the competitive entertainment landscape.

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• The Lion King - with Disney's 'Pride Rock Shop' retail concept
• Wicked - with the 'Ozmopolitan' experiential stores across major cities
• Hamilton - with 'The Room Where It Happens' pop-up retail experiences
• Dear Evan Hansen - with 'For Forever' themed retail installations

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