Which innovative marketing strategy helped the Broadway musical 'Hamilton' achieve unprecedented ticket demand and cultural impact?

The performing arts world has evolved dramatically in its marketing strategies over the past decade. From traditional playbills to immersive digital experiences, theaters and performance venues have had to reinvent how they attract audiences in a digital age. This trivia question focuses on a groundbreaking marketing approach that revolutionized ticket sales for a specific Broadway production. Test your knowledge of how performing arts marketing has transformed in recent years!

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The #Ham4Ham lottery program offering $10 front-row seats through social media-driven daily performances outside the theater
Releasing the entire soundtrack as a series of TikTok dance challenges before the show opened
Implementing AI-powered digital playbills that created personalized show recommendations based on viewer reactions
Partnering with museums to create historical exhibits where ticket purchases were embedded in augmented reality displays