Which Broadway musical pioneered the first major cross-promotional product collaboration with a cosmetics brand, creating a dedicated makeup line that became a cultural phenomenon?

In the performing arts world, marketing and branding have become increasingly sophisticated. Broadway shows, in particular, have developed innovative product strategies to attract audiences and create memorable experiences. This trivia question focuses on a groundbreaking marketing collaboration that transformed how theatrical productions are promoted and merchandised to mainstream audiences.

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Wicked (with MAC Cosmetics' 'Defying Gravity' collection)
Hamilton (with Sephora's 'Revolution' line)
The Lion King (with L'Oréal's 'Pride Lands' collection)
Phantom of the Opera (with Revlon's 'Masquerade' series)