Which gaming company pioneered the first large-scale AR retail experience that allowed customers to virtually 'try before they buy' games using their smartphones in physical stores?

Virtual and augmented reality technologies have dramatically transformed the gaming retail experience. From trying games before purchase to virtual store explorations, AR has created new ways for gamers to connect with products. Test your knowledge about how augmented reality is reshaping the gaming retail landscape and creating immersive customer experiences!

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Nintendo with their 'Nintendo AR Zone' in 2016
GameStop with their 'PowerUp AR' program in 2018
Epic Games with their 'Epic Reality' retail experience in 2019
Pokémon Company with their 'Pokémon GO Shop Experience' in 2017