Which innovative product launch strategy did NASA use to generate unprecedented public engagement for the James Webb Space Telescope's deployment?

When NASA's James Webb Space Telescope launched in December 2021, it represented not just a scientific achievement but also one of the most ambitious product launches in history. The $10 billion telescope required innovative marketing strategies to maintain public interest and funding over its decades-long development. This poll tests your knowledge about the product launch strategy that helped make this groundbreaking astronomical instrument a reality.

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A real-time deployment tracker with interactive 3D visualization that allowed the public to follow each critical step of the telescope's complex unfolding process
A celebrity-driven campaign featuring Elon Musk as the official brand ambassador who pledged to personally fund any potential overruns in the telescope's operating budget
A limited edition collection of Webb-inspired luxury watches co-developed with Omega, with proceeds funding public astronomy education programs
A global lottery system where winners would get exclusive rights to direct the telescope for one hour to observe an astronomical object of their choice