Which famous linguistic device is primarily responsible for the memorability of Apple's iconic 'Think Different' tagline launched in 1997?

Famous taglines and slogans are powerful linguistic tools in product marketing. The most memorable ones leverage clever wordplay, cultural references, and linguistic devices to create brand recognition that transcends generations. Test your knowledge of how language shapes some of history's most successful product campaigns!

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Grammatical rule-breaking (using an adjective 'different' where standard English requires an adverb 'differently')
Alliteration (repetition of initial consonant sounds)
Chiasmus (inverted parallelism)
Onomatopoeia (words that phonetically imitate sounds)