Which e-commerce platform holds the Guinness World Record for the highest online sales in a single day, generating $38.4 billion in just 24 hours during its annual shopping festival?

The e-commerce landscape has seen remarkable innovations that have broken world records in various categories. From fastest-growing platforms to most users acquired in a day, these digital marketplaces have transformed retail forever. Test your knowledge about the record-setting achievements in the e-commerce world that have made history and redefined how global consumers shop online.

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• Alibaba's Tmall (Singles' Day)
• Amazon (Prime Day)
• JD.com (618 Shopping Festival)
• Shopify (Black Friday)

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