Which major pharmaceutical company underwent a significant logo redesign in 2011, changing from a traditional shield emblem to a more modern design featuring a 'life in motion' spiral?

In the competitive medical industry, brand identity is crucial for establishing trust and recognition. Many leading pharmaceutical and medical device companies have undergone significant rebranding efforts over the years to modernize their image while maintaining their legacy of reliability. This trivia question explores one such notable transformation in medical brand identity that represented a shift toward a more patient-centered approach to healthcare marketing.

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Pfizer
Merck
Novartis
Bayer