Which film featured a product placement deal with Reese's Pieces that was initially offered to M&M's, resulting in a reported 65% sales increase for the featured candy?

Product placement has evolved into a sophisticated marketing strategy in the film industry, creating memorable moments while generating significant revenue. From subtle background appearances to plot-integrated endorsements, brands have found creative ways to reach audiences through the silver screen. Test your knowledge of iconic product placements that changed the advertising landscape and influenced consumer behavior in cinema history!

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E.T. the Extra-Terrestrial (1982)
Back to the Future (1985)
The Goonies (1985)
Ghostbusters (1984)