Which major retail strategy did Funko implement in 2018 that significantly boosted their market presence and is credited with helping the company reach $686 million in annual revenue by 2019?

Funko Pop! vinyl figures have become one of the most recognizable collectible products in pop culture, with thousands of licensed characters across movies, TV, gaming, sports, and more. This billion-dollar phenomenon has transformed the collectibles market and created a passionate community of collectors. Test your knowledge about the business behind these distinctive big-headed figurines that have taken over store shelves worldwide.

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• The introduction of limited 'Chase' variants with 1/6 rarity to drive collector purchases
• The 'Pop! Yourself' personalization platform allowing customers to create custom figures
• Strategic acquisition of licenses for 'shop exclusive' figures at major retailers like Target, Walmart, and Hot Topic
• Implementation of the subscription-based Funko Collector Corps monthly mystery boxes

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