Which famous bookstore pioneered the 'theater of books' visual merchandising concept with its iconic spiral staircase, grand piano, and café, inspiring countless bookstore designs worldwide?

Visual merchandising plays a crucial role in the book retail industry, transforming ordinary bookstores into captivating literary destinations. The strategic arrangement of books, displays, and decor can significantly impact customer engagement and sales. Test your knowledge about one of the most innovative and influential bookstore designs that revolutionized literary retail spaces worldwide.

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Shakespeare and Company (Paris)
Powell's City of Books (Portland)
Livraria Lello (Portugal)
Strand Book Store (New York)