Which famous bookstore pioneered the now-common practice of in-store author events and signings, transforming book promotion and creating a model that retailers worldwide would adopt?

Bookstores have shaped literary culture not just as retail outlets, but as cultural institutions that influence reading habits, promote authors, and create communities. Some have become so iconic they've changed how publishers market books and how readers discover new titles. This trivia explores a famous bookstore that revolutionized author events and book promotion strategies. Test your knowledge of literary retail history and its impact on the publishing world!

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City Lights Bookstore (San Francisco)
Shakespeare and Company (Paris)
The Strand (New York)
Powell's Books (Portland)