Which retailer's 'Festival of Lights' campaign, centered around Diwali traditions, led to a 78% increase in customer engagement among South Asian communities while also appealing to mainstream consumers?

Cultural festivals and traditions drive significant retail opportunities worldwide. Successful retailers understand how to respectfully incorporate cultural elements into their marketing strategies, creating authentic connections while avoiding cultural appropriation. This trivia question explores a famous case study of festival-based retail strategy that significantly boosted a company's brand loyalty and customer engagement through cultural appreciation.

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Target's 'Celebrate Diwali' collection, which featured traditional decor and clothing designed in collaboration with South Asian designers
Sephora's 'Glow Up' campaign that featured makeup tutorials specifically designed for Diwali celebrations
Anthropologie's limited-edition home decor line that incorporated traditional rangoli patterns and diyas
Macy's cross-channel 'Festival of Lights' initiative that included in-store cultural demonstrations, dedicated shopping sections, and community partnerships