Which viral marketing campaign pioneered alternate reality gaming (ARG) as an advertising technique for video games in 2001?

The gaming industry has pioneered some of the most innovative marketing campaigns in consumer product history. Before social media dominated advertising strategies, one revolutionary campaign changed how games were marketed forever, creating unprecedented buzz through unconventional methods. This campaign broke the mold by disguising itself as something other than traditional advertising, generating massive curiosity and engagement. Test your knowledge of this pivotal moment in gaming marketing history!

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• The Beast (for Microsoft's 'A.I.: Artificial Intelligence' and Halo)
• I Love Bees (for Halo 2)
• Year Zero (for Nine Inch Nails album and associated game concepts)
• The Lost Experience (for the TV show LOST and associated games)

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