Which company is credited with creating the first modern customer loyalty program in 1981, revolutionizing how retailers track consumer behavior and build customer relationships?

Customer loyalty programs revolutionized retail by transforming one-time buyers into repeat customers through strategic rewards. Behind these ubiquitous programs lies a fascinating history of retail innovation and consumer psychology. This poll tests your knowledge about a pivotal moment in retail history that changed how businesses approach customer retention and data collection. Do you know which company pioneered this revolutionary approach to customer relationships?

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