Which streaming platform pioneered the 'brand collaboration content hub' model, creating dedicated microsites for major brand partners tied to original productions?

In today's competitive streaming landscape, strategic brand collaborations have become increasingly important for film and television productions. These partnerships not only provide funding but also create unique marketing opportunities and expand audience reach. How well do you understand the evolution of product placement and brand collaborations in the entertainment industry? Test your knowledge about this critical aspect of modern film and television business strategy!

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Netflix, with its 'Netflix Spotlight' program launched in 2019
Hulu, with its 'GatewayGo' ad technology introduced in 2020
Amazon Prime Video, with its 'Prime Partnerships' program started in 2018
HBO Max, with its 'Max Brand Experience' platform unveiled in 2021