Which renowned architectural firm saw a 40% increase in international project inquiries after unveiling their redesigned logo in 2017?

The visual identity of architectural firms plays a crucial role in their market recognition. From minimalist symbols to elaborate insignias, architectural logos communicate design philosophy, professionalism, and brand values. This poll tests your knowledge of iconic architectural firm logos and their significance in the industry's visual landscape. Can you identify which famous architectural practice underwent a major rebranding that significantly increased their global recognition?

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Foster + Partners, who simplified their previous shield emblem to a minimalist 'F+P' in a distinctive blue square
Zaha Hadid Architects, who transitioned from Zaha's signature to a fluid parametric 'ZHA' symbol after her passing
BIG (Bjarke Ingels Group), who replaced their text-based logo with a three-dimensional isometric cube
Gensler, who evolved their red square logo into a dynamic G-shaped form with variable color applications