Which brand collaboration holds the Guinness World Record for 'Most Valuable Sports Apparel Deal' signed in 2015, valued at approximately $1 billion?

World records aren't just about physical feats—they extend to the business world too! Brand collaborations have set numerous Guinness World Records over the years, creating memorable marketing moments and unprecedented consumer engagement. Test your knowledge about these record-breaking partnerships that made history in the retail and product world.

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• Nike and LeBron James
• Under Armour and Stephen Curry
• Adidas and Kanye West (Yeezy)
• Nike and Michael Jordan (Air Jordan)

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