Which pharmaceutical marketing campaign was the first to directly target consumers for a prescription drug on television after the FDA relaxed broadcast advertising regulations in 1997?

Test your knowledge about groundbreaking pharmaceutical product marketing campaigns that changed the medical industry. These campaigns not only boosted sales but also raised awareness about specific health conditions and treatments, sometimes transforming how patients and healthcare providers approached certain medical issues. How well do you know these landmark moments in medical product marketing?

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer