Which mythological figure was most commonly used as a 'brand ambassador' for ancient Greek merchants and is still referenced in modern retail marketing strategy?

Throughout history, mythology and folklore have featured powerful figures whose influence spread across cultures and generations - making them perhaps the original 'influencers.' Today's marketing industry draws parallels to these ancient practices, with brands seeking divine-like endorsements to capture audience attention. This trivia question explores how modern influencer marketing concepts connect to mythological figures who served as 'brand ambassadors' for various aspects of ancient life.

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Hermes, whose symbol became associated with commerce, trade, and merchants
Apollo, whose image was used to promote truth in advertising claims
Athena, whose wisdom was invoked to demonstrate product quality and innovation
Dionysus, whose festivals became the first experiential marketing campaigns