Which global coffee company named itself after a character from Greek mythology and why was this mythological figure specifically chosen for the brand?

Throughout history, companies have leveraged mythology and folklore in their branding to evoke powerful emotional connections. From ancient symbols to legendary creatures, mythological elements have shaped some of the world's most recognizable brands. This trivia question explores how one famous brand's identity was transformed by its connection to a figure from Greek mythology, creating one of the most successful brand evolutions in retail history.

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Starbucks, named after a character in Moby Dick (not Greek mythology), though their logo features a siren from Greek mythology to represent the seductive power of coffee
Hermes Coffee, named after the messenger god to symbolize the quick delivery of their products, with their logo featuring the god's winged sandals
Apollo Brews, named after the god of light to represent morning coffee, with their logo showing the sun chariot to symbolize dawn and new beginnings
Poseidon Roasters, named after the sea god because their original beans were shipped across oceans, with their logo featuring a trident to symbolize premium quality