Which celebrity endorsement deal is credited with increasing Nike's market share in the athletic shoe industry from 18% to 43% between 1984-1990 and creating the modern celebrity endorsement model?

In the world of influencer marketing, celebrity endorsements have transformed product success stories and brand trajectories. One of the most iconic partnerships in retail history changed the game for athletic footwear and created a marketing phenomenon that continues to influence strategies today. Test your knowledge about this groundbreaking celebrity-brand partnership that revolutionized influencer marketing.

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Michael Jordan's Air Jordan partnership
Tiger Woods' Nike Golf endorsement
Serena Williams' Nike Court collection
LeBron James' lifetime Nike deal