Which celebrity endorsement deal is credited with increasing Nike's market share in the basketball shoe segment from 17% to 45% within the first year, leading to the creation of a billion-dollar product line?

Celebrity endorsements have become a cornerstone of modern marketing strategy. When a famous face becomes associated with a product, it can transform brand perception and drive massive sales increases. Some celebrity partnerships have become legendary in marketing history, creating iconic campaigns that transcend generations. Test your knowledge about one of the most successful celebrity endorsement deals in history!

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Michael Jordan's partnership with Nike (Air Jordan)
LeBron James's lifetime deal with Nike
Serena Williams's collaboration with Nike
Tiger Woods's endorsement of Nike Golf