Which celebrity's partnership with their brand is estimated to have generated over $1 billion in revenue and revolutionized the celebrity endorsement model in the fashion industry?

In the world of celebrity brand endorsements, some partnerships transcend traditional advertising to become true business ventures. When celebrities leverage their personal brand and creative input into product development, the results can be revolutionary for both parties. This trivia question focuses on one of the most financially successful celebrity brand partnerships in retail history.

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Rihanna with Fenty Beauty
Michael Jordan with Nike's Air Jordan
Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy and Adidas